T-shirt

About

Get Started

T-shirt

About

Get Started

T-shirt

About

Get Started

"Helping East - West fusion brands (Chinese/Mandarin) effectively convey their identity and cultural values."

"Helping East - West fusion brands (Chinese/Mandarin) effectively convey their identity and cultural values."

Hi ! This is Ted Tsou.

Illustration Brand Designer based in Taiwan.

Living in Seattle for 9 years, I developed a deep connection with the Asian community and gained firsthand insight into Taiwanese immigration in the U.S. This experience has profoundly shaped my design approach, allowing me to create brand identities that authentically bridge Eastern and Western influences.

📍 Taiwan / United States
🎨 Fun, Uniqueness, and Curiosity

What I Bring to the Table:

Brand Identity

Brand Identity

Turning cultural fusion into visual storytelling

Turning cultural fusion into visual storytelling

Illustration

Illustration

Bringing unique, playful, and bold concepts to life.

DTC, Restaurant, Street Wear

DTC, Restaurant, Street Wear

Crafting perfect branding for foodies who appreciate cross-cultural flavors.

Crafting perfect branding for foodies who appreciate cross-cultural flavors.

Design Process:

/01 Research

I start by understanding your brand, audience, and what you’re trying to achieve, so the work is practical and not just visual. The research that supports your business and communicates clearly.

/02 Strategy

I shape a clear direction that connects your product, story, and market, especially for brands working across cultures, so everything feels aligned and easy to understand.

/03 Design

I design visual systems guidelines includes logo, typography, colors and brand collateral so they work across packaging, web, and real use cases, while also leaving room for playful ideas that make the brand more memorable.

/04 Delivery

I deliver organized, ready-to-use files to support smooth implementation across both digital and print, making it easy for teams to apply the work consistently.

Service Pacackges

Service Pacackges

Package 01

T-shirt Illustration

Kickoff call to align on concept and direction

Custom T-shirt illustration (1–2 variations)

1–2 visual mockups for presentation or online use

Basic usage guide for print and application

Print coordination: I’ll help refine the content and communicate with the print shop, so you don’t have to manage it yourself

Package 02

Logo & Basic Identity

Kickoff call to align on brand direction and concept

Logo design (2 initial concepts)

Core color palette to support the logo

2-3 mockups to visualize basic brand application

Basic brand guide for simple and consistent use

Package 03

Full Brand Identity

Kickoff call to define brand direction, concept, and target audience

Logo design (3 initial concepts) + complete color and typography system

Extended brand applications to support consistent use across all touchpoints

A comprehensive brand guideline to ensure your brand stays consistent across both Eastern and Western markets as it grows.

What's next?

Step 1 :

Schedule a meeting


Step 2 :

Let’s clarify your needs—just a coffee’s time.


Step 3:

Once we’re aligned, I’ll send over a quote and we can get started.


Schedule now

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