
Project overview
Unpacked is a new protein bar brand built around simple ingredients from real foods without fillers, sweeteners or anything unnecessary. They are made for people who want convenient, nourishing snacks that fit into a normal routine whether that is a morning workout, a busy workday or grabbing something on the go.
The name “Unpacked” comes from wanting to strip things back to their simplest form. It represents opening everything up and showing exactly what is inside.
Unpacked is a new protein bar brand built around simple ingredients from real foods without fillers, sweeteners or anything unnecessary. They are made for people who want convenient, nourishing snacks that fit into a normal routine whether that is a morning workout, a busy workday or grabbing something on the go.
The name “Unpacked” comes from wanting to strip things back to their simplest form. It represents opening everything up and showing exactly what is inside.
Deliverables
Creative Direction
Brand Strategy
Visual Identity
Logo Suite
Illustration
Social Media
Type
D2C
Protein Bar














