Project overview

Unpacked is a new protein bar brand built around simple ingredients from real foods without fillers, sweeteners or anything unnecessary. They are made for people who want convenient, nourishing snacks that fit into a normal routine whether that is a morning workout, a busy workday or grabbing something on the go.

The name “Unpacked” comes from wanting to strip things back to their simplest form. It represents opening everything up and showing exactly what is inside.

Unpacked is a new protein bar brand built around simple ingredients from real foods without fillers, sweeteners or anything unnecessary. They are made for people who want convenient, nourishing snacks that fit into a normal routine whether that is a morning workout, a busy workday or grabbing something on the go.

The name “Unpacked” comes from wanting to strip things back to their simplest form. It represents opening everything up and showing exactly what is inside.

Deliverables

  • Creative Direction

  • Brand Strategy

  • Visual Identity

  • Logo Suite

  • Illustration

  • Social Media

Type

  • D2C

  • Protein Bar

Email: tedtsouvisual@gmail.com

Based in: Keelung, Taiwan

Available for: Freelance Projects & Part-Time

Ted Tsou

© 2026 Ted Tsou. All rights reserved

Email: tedtsouvisual@gmail.com

Based in: Keelung, Taiwan

Available for: Freelance Projects & Part-Time

Ted Tsou

© 2026 Ted Tsou. All rights reserved

Email: tedtsouvisual@gmail.com

Based in: Keelung, Taiwan

Available for: Freelance Projects & Part-Time

Ted Tsou

© 2026 Ted Tsou. All rights reserved